HyperX: “Cloud Mix Buds”
Our latest video for HyperX Cloud MIX Buds is all about transcending reality through the power of sound. And let’s face it, don’t we all want to escape into a whimsical fantasy world sometimes?We worked closely with the team at HyperX to understand and capture their vision for the piece. They had a strong concept in mind from the beginning, to not only show the power of the product, but also to reflect the personality of their brand. The idea was to create a character-driven story with elements of magic and a quest, not unlike the world of gaming for which the Cloud MIX Buds are perfectly suited.