Our latest video for HyperX Cloud MIX Buds is all about transcending reality through the power of sound. And let’s face it, don’t we all want to escape into a whimsical fantasy world sometimes?
We worked closely with the team at HyperX to understand and capture their vision for the piece. They had a strong concept in mind from the beginning, to not only show the power of the product, but also to reflect the personality of their brand. The idea was to create a character-driven story with elements of magic and a quest, not unlike the world of gaming for which the Cloud MIX Buds are perfectly suited.