Frame.Io: “Camera-To-Cloud”
About This Series
For us, BTS is not just behind the scenes, it's BEYOND the scenes. As frame.io fans ourselves, coming onboard to help create elevated BTS content alongside this awesome squad was a no-brainer for us. New technologies are our bread and butter, and the team at frame.io is always pushing the envelope.
Bleeding edge tech is always beta, and that can either strike fear into a filmmaker’s heart, or inspire them to create something totally new using the tools at hand. Michael Cioni and the Prod Squad (Frame.io’s internal production team that felt more like a family) created a unique concept for their latest Camera-to-Cloud commercial that put the focus behind the camera in a beautiful way. The purpose was clear: show filmmakers what the modern workflow looks like, and they took it one step further by putting their own technology to the test and using it themselves. That’s gutsy.
