RED Collective: "Scott Choi"

About This Series

This Webby Award winning series was one of our first forays into the branded documentary space. We fell in love with creating content featuring real human stories, showing how art can connect us and help us to overcome obstacles, and we haven't turned back since!

Director of Photography Scott B.S. Choi rocketed onto the global scene as the man behind the lens of the music video sensation Psy’s 'Gangnam Style'. Through his collaboration with Psy and other top K-pop acts, including Rain and BigBang, Scott has played an integral role in the Hallyu movement.